Severstal Market is the official online marketplace for purchasing steel products. The platform was designed to simplify complex B2B purchasing workflows and provide corporate clients with a faster and more intuitive buying experience. The project focused on improving usability, aligning design and development workflows, and delivering a scalable MVP for digital steel trading.
2021
PRODUCT DESIGNER
DESIGN LEAD
The existing product development process had several critical issues:
• Design and development misalignment
• Inconsistent UI implementation
• Unclear product workflows
• Slow delivery of new features
These issues slowed down development and negatively impacted the client experience.
1. Simplify the B2B purchasing workflow
Create a clear and efficient experience for corporate buyers.
2. Align design and development
Introduce a unified UI system and shared product workflows.
3. Deliver a validated MVP
Prioritize the most valuable features and ship a stable marketplace product.
A structured product design process was introduced:
User Research
Interviews with corporate clients
Analysis of real purchasing workflows
Customer Journey Mapping
Identification of friction points in the buying process
Optimization of product discovery and ordering
Rapid MVP Iteration
Prototyping and usability testing
Prioritization of key marketplace flows
The platform focused on optimizing core marketplace functionality:
• product catalog navigation
• product selection
• order creation
• account management
A unified UI kit was introduced to ensure consistency between design and implementation.
Regular design–development syncs helped eliminate inconsistencies and accelerate delivery.
The project delivered measurable results:
50% faster development time
Streamlined B2B purchasing workflow
Unified UI across marketplace interfaces
Improved collaboration between design and engineering teams
Severstal Market is the official online marketplace for purchasing steel products. The platform was designed to simplify complex B2B purchasing workflows and provide corporate clients with a faster and more intuitive buying experience. The project focused on improving usability, aligning design and development workflows, and delivering a scalable MVP for digital steel trading.
2021
PRODUCT DESIGNER
DESIGN LEAD
The existing product development process had several critical issues:
• Design and development misalignment
• Inconsistent UI implementation
• Unclear product workflows
• Slow delivery of new features
These issues slowed down development and negatively impacted the client experience.
1. Simplify the B2B purchasing workflow
Create a clear and efficient experience for corporate buyers.
2. Align design and development
Introduce a unified UI system and shared product workflows.
3. Deliver a validated MVP
Prioritize the most valuable features and ship a stable marketplace product.
A structured product design process was introduced:
User Research
Interviews with corporate clients
Analysis of real purchasing workflows
Customer Journey Mapping
Identification of friction points in the buying process
Optimization of product discovery and ordering
Rapid MVP Iteration
Prototyping and usability testing
Prioritization of key marketplace flows
The platform focused on optimizing core marketplace functionality:
• product catalog navigation
• product selection
• order creation
• account management
A unified UI kit was introduced to ensure consistency between design and implementation.
Regular design–development syncs helped eliminate inconsistencies and accelerate delivery.
The project delivered measurable results:
50% faster development time
Streamlined B2B purchasing workflow
Unified UI across marketplace interfaces
Improved collaboration between design and engineering teams
Severstal Market is the official online marketplace for purchasing steel products. The platform was designed to simplify complex B2B purchasing workflows and provide corporate clients with a faster and more intuitive buying experience. The project focused on improving usability, aligning design and development workflows, and delivering a scalable MVP for digital steel trading.
2021
PRODUCT DESIGNER
DESIGN LEAD
The existing product development process had several critical issues:
• Design and development misalignment
• Inconsistent UI implementation
• Unclear product workflows
• Slow delivery of new features
These issues slowed down development and negatively impacted the client experience.
1. Simplify the B2B purchasing workflow
Create a clear and efficient experience for corporate buyers.
2. Align design and development
Introduce a unified UI system and shared product workflows.
3. Deliver a validated MVP
Prioritize the most valuable features and ship a stable marketplace product.
A structured product design process was introduced:
User Research
Interviews with corporate clients
Analysis of real purchasing workflows
Customer Journey Mapping
Identification of friction points in the buying process
Optimization of product discovery and ordering
Rapid MVP Iteration
Prototyping and usability testing
Prioritization of key marketplace flows
The platform focused on optimizing core marketplace functionality:
• product catalog navigation
• product selection
• order creation
• account management
A unified UI kit was introduced to ensure consistency between design and implementation.
Regular design–development syncs helped eliminate inconsistencies and accelerate delivery.
The project delivered measurable results:
50% faster development time
Streamlined B2B purchasing workflow
Unified UI across marketplace interfaces
Improved collaboration between design and engineering teams